FLO Pune, under the leadership of Chairperson Ms. Poonam Kochchar, hosted a visit to Two Brothers Farm to provide members with first-hand exposure to sustainable agriculture, regenerative farming practices, rural entrepreneurship, and value-added agri-business models. It was founded by brothers Mr. Ajinkya and Mr. Satyajeet, who left successful corporate careers to pursue sustainable farming.
Two Brothers Organic Farms has grown into one of India’s leading regenerative agriculture enterprises with an annual turnover of approximately ₹185 crore. The organization works closely with farmers, promotes indigenous farming practices, and delivers farm-to-consumer products globally.
Key Highlights
1. Purpose-Led Entrepreneurship
* Strong focus on building a business with impact rather than only profits.
* Demonstrated how values, authenticity, and sustainability can become a successful business model.
2. Scale Through Trust
* Built a loyal customer base through transparency and product traceability.
* Consumers increasingly value knowing the source of their food.
3. Regenerative Agriculture
* Emphasis on soil health, biodiversity, water conservation, and chemical-free cultivation.
* Farming practices designed to restore ecosystems rather than merely sustain them.
4. Value Addition Creates Growth
* Significant revenue generated through processing and branding agricultural produce.
* Moving beyond raw produce into premium consumer products creates higher margins and greater farmer income.
* Members visited the manufacturing unit and observed the production of cold-pressed oils, Khapli atta processing, and A2 ghee, gaining insights into quality control and value-added food processing.
5. Direct-to-Consumer Success
* Leveraged digital platforms and storytelling to build a national and international customer base.
* Demonstrated the power of strong branding and community engagement.
6. Farmer Empowerment
* Active collaboration with farming communities.
* Creation of sustainable livelihood opportunities and knowledge-sharing networks.
7. Innovation in Traditional Agriculture
* Successfully blended traditional Indian farming wisdom with modern technology and business practices.
* Showcased how agriculture can be both profitable and environmentally responsible.
Key Takeaways
* Insights into building purpose-driven brands.
* Understanding of circular economy and sustainable business practices.
* Inspiration to explore social impact ventures alongside commercial success.
Impact
Around 47 FLO Pune members participated in this farm visit. Overall, women entrepreneurs learned about various business opportunities in agriculture, food processing, sustainability, and rural enterprises.