FICCI FLO, under the leadership of the 43rd National President, Puja Garg, hosted an engaging and highly informative webinar, “WhatsApp Verified: The New Business Credibility.” The session was held in collaboration with award-winning WhatsApp technology partner DoubleTick, in the presence of Shivam Mittal, Co-Founder, DoubleTick, and Gautam Gosain, Partnership Lead, DoubleTick.
The session highlighted the importance of WhatsApp verification in boosting trust and ensuring authenticity for businesses online. Also, it showcased how women entrepreneurs can connect with their customers on the WhatsApp Business platform, enabling meaningful engagement with clients. Guest speakers urged FLO members to leverage verified WhatsApp business accounts to reach more customers and grow their businesses.
They led a useful presentation on Agentic AI and WhatsApp for having good engagement with a high volume of customers. Tools like WhatsApp Business API allow users to handle complex customer journeys, drive sales and support without human intervention. DoubleTick also helps MSMEs through their Agentic AI tool, which is compatible with tools like Google Sheets and Razorpay.
This WhatsApp Business API can handle processes related to sales, marketing, and customer support. It is a paid solution with costs based on messages and API usage. This Agentic AI provides businesses with a shared team inbox, AI chatbots, and CRM integrations to manage all customer communications from a single number.
Now, business owners can showcase their catalog and product recommendations on the WhatsApp platform as per the customer’s queries. It provides better conversion with a 98% message open rate. Nowadays, 75% of people prefer to chat with businesses using the WhatsApp application. An official agentic AI like DoubeTick provides a 45-80% click-through rate to businesses.
DoubleTick helps users to publish WhatsApp Ads, which bring more leads through Instagram and Facebook. Then, users can send personalized offers, festive flash sales, and automated campaigns to masive customer bases from a single mobile number.
The session ended with an interactive Q&A session, solving the queries of FLO members related to integrating WhatsApp Business API with their own platforms and using this technology for sales, and customer support smoothly. The session was a part of the FLO STEM initiative, led by Initiative Head Mamta Bakliwal and Initiative Co-Lead Kriti Shroff.