FLO Chennai, under the leadership of Chairperson Dr. Amulya Rao, hosted an engaging session titled “The Business of Fashion” on 8th April 2026. The session provided members with an in-depth understanding of the fashion industry, focusing on the intersection of creativity, entrepreneurship, and sustainability.
The session was led by Ms. Jayanti Reddy, a distinguished designer known for her work in the luxury fashion segment. She shared her journey and experiences in building a brand that successfully blends traditional craftsmanship with contemporary design sensibilities. Ms. Reddy emphasised the importance of balancing creative vision with strong business fundamentals.
She highlighted that scalability and sustainability in fashion require structured processes, efficient teams, and a clear understanding of market dynamics. The discussion also focused on the role of heritage crafts in the fashion industry. She stressed the need to preserve traditional techniques while adapting them to modern consumer preferences, ensuring their relevance and longevity.
The importance of digital platforms and evolving consumer behaviour was also addressed, with insights into how fashion brands can leverage technology and storytelling to build a strong presence and connect with a wider audience.
Key Takeaways
- Balance between creativity and business fundamentals.
- Importance of scalability in luxury fashion.
- Preserving heritage crafts through innovation.
- Adapting traditional skills to modern markets.
- Role of digital platforms in brand growth.
- Understanding evolving consumer behaviour.
- Building structured and efficient teams.
- Importance of sustainability in fashion.
- Leveraging storytelling and brand identity.
- Future-ready approach to fashion entrepreneurship.
Impact & Outcome
Around 400 women benefited from this engaging session as they received valuable takeaways. Aspiring entrepreneurs and professionals were encouraged to approach fashion not only as a creative field but also as a structured and scalable business. Overall, the session was insightful and inspiring, equipping members with practical knowledge on building sustainable, future-ready fashion enterprises.