FLO Amritsar, under the leadership of Chairperson Tannya Khanna, participated in an Online Awareness Session on the Government of India’s Export Promotion Mission (EPM) & TRACE Scheme, in partnership with the Federation of Indian Export Organisations (FIEO). Discussing EPM, the session highlighted how this flagship initiative simplifies access to export-related finance, market development initiatives, quality infrastructure, and regulatory compliance support for Indian exporters, particularly MSMEs.
A key focus was the TRACE (Testing, Certification and Regulatory Compliance for Exports) Scheme, which provides financial assistance towards international testing, certification, inspection and compliance requirements. Understanding these provisions can help women-led businesses reduce the cost and complexity associated with entering international markets.
The session also formed part of the ongoing strategic engagement between FICCI FLO Amritsar and FIEO, with both organisations working towards a proposed MoU that will create a stronger framework for export awareness, capacity building and handholding for FLO members. The online session featured esteemed guest speakers: Dr. Ajay Sahai, DG & CEO, Federation of Indian Export Organisations (FIEO), and Mr. Gaurav Gupta, Assistant Director, Federation of Indian Export Organisations (FIEO).
The interaction was particularly relevant to FICCI FLO Amritsar’s ongoing efforts to build export readiness among women entrepreneurs and MSMEs. It provided members with greater awareness of government-backed mechanisms that can support businesses seeking to move beyond domestic markets.
Key Takeaways
- FICCI FLO Amritsar participated in an online awareness session organised by FIEO on the Government of India’s Export Promotion Mission (EPM), aimed at strengthening India’s export ecosystem and improving the competitiveness of Indian exporters.
- The session provided insights into the Mission’s focus on facilitating access to finance, quality infrastructure, market development initiatives and regulatory compliance support, with particular relevance for MSMEs and women-led enterprises.
- Participants were introduced to the TRACE (Testing, Certification and Regulatory Compliance for Exports) Scheme, one of the key initiatives under the Export Promotion Mission.
- The TRACE Scheme provides financial assistance to eligible exporters towards international product testing, certification, inspection and compliance with overseas regulatory requirements.
- The session highlighted how such support can help exporters reduce compliance costs, meet international standards and access new global markets.
- The session also contributed to the proposed FIEO–FICCI FLO Amritsar MoU, which is intended to create a structured framework for future capacity-building, export guidance and market access initiatives.
Impact & Outcome
Around 500 attendees participated in the virtual session, including 300 members and non members. The initiative marked another step towards creating a structured ecosystem in which women entrepreneurs can access the knowledge, institutional support and regulatory understanding required to confidently explore global markets.