FICCI FLO Jaipur Chapter conducted a 5-day Digital Marketing Training Program in collaboration with Creware Technologies as part of its Digital Skilling & Capacity Building initiatives. The program was designed to equip women with future-ready digital skills, practical tools, and confidence to participate effectively in the evolving digital economy.
OBJECTIVES
- To introduce women to core digital marketing concepts and tools
- To enhance digital literacy and online business awareness
- To build confidence for professional growth, freelancing, and entrepreneurship
- To support women’s journey toward economic independence through digital skills
IMPLEMENTATION
- Structured 5-day training delivered by industry professionals from Creware Technologies
- Hands-on sessions covering practical digital marketing tools and techniques
- Interactive learning focused on real-world digital applications
- Continuous engagement to build clarity, confidence, and skill retention
IMPACT & OUTREACH
- 40+ women trained under the Digital Skilling initiative
- Participants gained a practical understanding of digital platforms and online marketing
- Enhanced confidence to explore employment, freelance, and entrepreneurial opportunities
- Strengthened digital readiness among women from AWWA
OUTCOMES
- Improved digital awareness and technical capability
- Increased confidence to navigate today’s online and digital ecosystem
- Empowerment through skill-based learning aligned with future job markets
- Reinforced FLO’s role as an enabler of inclusive digital capacity building
CONCLUSION
The Digital Marketing Training Program stands as a meaningful intervention under FLO Jaipur’s Digital Skilling & Women Empowerment framework. By combining hands-on learning with industry expertise, the initiative contributed to building future-ready skills, professional confidence, and pathways toward economic empowerment for women.