FLO Indore, under the leadership of Chairperson Ms. Vandana Gujrati, hosted an engaging evening with Designer Vaishali Shadangule at Hotel Marriott, Indore, exploring the intersection of India’s rich handloom heritage and contemporary global fashion. The event highlighted the potential of traditional textiles to reach international markets while preserving artisan livelihoods, cultural identity, and sustainable practices.
The discussion featured renowned Indian fashion designer Ms. Vaishali Shadangule, stylist and art director Mr. Marco Ferra, and Mr. Alessandro of the Indo-Italian Chamber of Commerce. The session was moderated by Ms. Ronita Italia, Editor of Good Homes India. Drawing on her 25 years of experience, Vaishali Shadangule shared her journey of bringing Indian handloom and traditional motifs to international fashion platforms.
She spoke about working closely with artisans, particularly women weavers, building relationships with their communities and contributing to the revival of nearly 100 traditional weaves. Her commitment to a zero-waste philosophy demonstrated how heritage craftsmanship can align with contemporary sustainability practices. The conversation also explored the challenges of the fashion industry, including imitation, competition and industry politics. Vaishali emphasised perseverance, self-belief and consistent effort, encouraging young women to pursue their ambitions with determination.
She also highlighted the importance of staying grounded and drawing inspiration from nature. The event reinforced the message that Indian handloom is not limited to traditional settings but can occupy a prominent place in global luxury fashion. It inspired members to recognise the economic and cultural value of indigenous craftsmanship and the importance of supporting artisans and sustainable design.
The programme engaged approximately 100 participants, creating awareness of the global potential of Indian handloom, the contribution of women artisans, and the importance of sustainable fashion. It encouraged women entrepreneurs and aspiring designers to pursue innovation while preserving traditional craftsmanship.