FLO Pune, under its MSME & Exports Vertical, organized a Branding & Packaging Awareness Session for women entrepreneurs at BAIF, Uruli Kanchan. The participants showcased an impressive range of nearly 250 products, reflecting their entrepreneurial spirit and creativity. Despite the quality and diversity of these products, many entrepreneurs face challenges in enhancing sales and expanding their market reach.
The session was conducted by Mr. Vishal Rahate, Business Owner at Dhana Enterprises, a printing company. He shared valuable insights on the importance of branding and packaging in building successful businesses. He highlighted how consumers often form their first impression of a product within just 14 seconds, making packaging a critical factor in influencing buying decisions.
The discussion focused on creating a strong brand identity, improving product presentation, and using packaging as a strategic marketing tool that communicates quality, trust, and value. Practical recommendations were provided to help entrepreneurs make their products more appealing and competitive in the marketplace.
The session was highly interactive and well-received, with participants actively engaging in discussions and exploring ways to transform the look and presentation of their products. The insights shared are expected to enhance the market appeal of BAIF products and contribute to improved sales opportunities.
Key Takeaways
- This initiative reaffirmed FICCI FLO Pune’s commitment to empowering women entrepreneurs with the knowledge, skills, and resources required to strengthen their businesses and achieve sustainable growth.
- Impact: Women entrepreneurs associated with BAIF, representing nearly 250 products, benefited from the session and gained practical insights into branding, packaging, and market positioning.
- Special thanks to the MSME & Exports Vertical and Mr. Vishal Rahate for creating awareness on a crucial aspect of business growth and helping women entrepreneurs build stronger, more market-ready brands.
Impact & Outcome
50+ attendees participated in the branding and packaging session. Overall, the event empowered women entrepreneurs with the knowledge, skills, and resources required to strengthen their businesses and achieve sustainable growth.