FLO Bangalore Startup Cell hosted “Behind the Brands | Phase 1” on 29 September 2026, an exclusive corporate visit and masterclass designed for women entrepreneurs and business leaders. The session was hosted at the Phase 1 Events & Entertainment office in Indiranagar and offered participants an opportunity to gain first-hand insights into the workings of a leading experiential events company.
The four-hour immersive experience took participants behind the scenes of Phase 1’s business and operating model, providing a practical understanding of how an experiential event moves from an initial idea to a successfully executed project. The session mapped the complete lifecycle of event creation, covering concept development, client pitching, planning, production, execution, and post-project quality management.
Participants were introduced to the strategic frameworks and operational systems that enable Phase 1 to manage complex projects while maintaining consistency and quality. Discussions focused on how businesses can move beyond founder-led operations by establishing robust internal processes, clearly defined roles, efficient workflows, and effective team structures.
A key focus of the masterclass was business scalability. The Phase 1 leadership team shared practical perspectives on building systems that can support growth without compromising creativity, client experience, or operational discipline. Participants also gained insights into commercial decision-making, pitching strategies, resource management, and maintaining profitability while delivering high-quality experiences.
The session featured direct interactions with Oum Pradutt, Founder & Managing Director; Navil Ratish, Chief Executive Officer; Anu Anbu, Director – Strategy, Capability & Transformation; and Samuel Pradeep, Director – Operations & Experience Design. Their collective experience provided participants with valuable perspectives across strategy, leadership, transformation, operations, and experience design.
The programme concluded with an interactive Q&A and knowledge-sharing session, allowing participants to discuss their own business challenges and seek practical perspectives from the leadership team. Behind the Brands | Phase 1 served as a valuable learning platform for women-led ventures, translating the experience of a scaled events organisation into actionable lessons on systems, people, processes, commercial discipline, and sustainable business growth.