FLO Bhubaneswar, under the leadership of Chairperson Ms. Biyot Projna Tripathy, organised a Digital Literacy Workshop with the objective of enhancing digital awareness and equipping members with essential technological and business management skills. The workshop aimed to empower participants with the practical knowledge required to navigate today’s rapidly evolving digital ecosystem.
The session was led by resource persons Bidhan Pattanayak, a dynamic entrepreneur and hotelier, and Amit Prakash Nayak, Digital Marketing Strategist and Trainer, who shared valuable insights on digital business management, online branding, cybersecurity, and the effective use of digital tools for professional growth. The workshop covered several important aspects of digital literacy, including the use of Google tools such as Google Calendar and spreadsheets for improved scheduling, communication, and data management.
Participants were also guided on creating and optimising Google Business Profiles to strengthen digital presence and customer engagement. Special emphasis was laid on digital marketing strategies, including Search Engine Optimization (SEO), Answer Engine Optimization (AEO), Google Ads, keyword visibility, and organic reach.
The speakers further highlighted the importance of social media in brand building through engaging content, short videos, consistent branding, and effective hashtag usage. A key segment of the workshop focused on cybersecurity and safe digital practices. Participants were educated on strong password management, two-factor authentication, phishing awareness, data backup, antivirus protection, and responsible internet usage.
Key Takeaways
The workshop provided participants with practical and actionable insights for navigating the digital world effectively. Major takeaways included:
- Digital literacy is essential for entrepreneurship and business growth.
- Efficient use of digital tools improves productivity and organisation.
- A strong online presence enhances credibility and customer trust.
- SEO and digital marketing are vital for visibility and outreach.
- Social media plays a significant role in brand engagement.
- Cybersecurity awareness is critical for safe and secure digital operations.
Impact & Outcome
Around 30 members benefited from this workshop and learned crucial digital skills. The workshop concluded with an interactive Q&A session, allowing participants to discuss practical challenges and gain expert guidance. The programme proved to be highly informative and impactful, providing members with actionable insights for digital growth and professional development. The initiative was widely appreciated for promoting digital empowerment and enhancing technological awareness among women entrepreneurs and professionals.