FLO Mumbai, under the leadership of Chairperson Pooja Arambhan Tiwari, hosted an inspiring session titled “The Founder’s Formula – From Concept to Company” at NSCI Dome, Mumbai, to mark the 10-year milestone of the Dhoom Dhaam Festive Trunk Show.
Organized under the Startup and Entrepreneurship vertical, the event featured an exclusive conversation and walk-through with co-founders Tanya Ghavri, a renowned celebrity stylist, and Ashi Dua, film producer and entrepreneur. The session provided members with rare insight into the conceptualisation, creation, and evolution of a brand that has become one of India’s most influential luxury and festive fashion platforms.
The Founding of the Brand – From Idea to Icon
A key focus of the event was understanding how Dhoom Dhaam was founded and the entrepreneurial journey that shaped its identity. Tanya and Ashi shared how the brand was born from a simple idea—to create a curated space where designers and clients could experience fashion in a personalised, luxurious, and accessible way. What started as an intimate pop-up soon evolved into a full-fledged fashion ecosystem.
The co-founders’ story showcased how two women from distinct professional backgrounds—fashion and filmmaking—combined skills to create a thriving, sustainable business. Their narrative aligned strongly with FLO’s mission:
- Transforming talent into enterprise
- Leveraging networks and collaboration
- Pursuing opportunities with resilience and clarity
- Building women-led ventures that scale with purpose
Members found their journey relatable, aspirational, and deeply motivating.
Industry Conversation – The Business of Fashion in Weddings
The discussion explored the scale and opportunity within India’s wedding and festive fashion industry, including:
- Increasing global demand for Indian couture
- Rising consumer appetite for premium, curated shopping experiences
- Opportunities for designers, stylists, production houses, and entrepreneurs
- Dhoom Dhaam’s strategic positioning as a pioneer within this ecosystem
Members gained insight into the strategic thinking that has kept Dhoom Dhaam relevant for a decade.
Leadership & Member Engagement
Chairperson Pooja Arambhan Tiwari moderated the conversation with depth and finesse, drawing out:
- Foundational insights
- Behind-the-scenes stories
- Entrepreneurial lessons
- Strategic decisions that shaped the brand
Her questions linked the discussion to FLO’s mission of supporting women innovators and business leaders. Members were fully engaged and inspired by the authenticity, passion, and grit shared by the founders.
The Founder’s Formula session was not only a celebration of a decade-long brand journey but also a powerful demonstration of women’s leadership, innovation, and collaborative entrepreneurship. FICCI FLO Mumbai reaffirmed its commitment to providing platforms where women can learn, share, grow, and build enterprises that transform industries.