Smriti Puri is the National Treasurer of FLO, which is the Women’s Wing of Federation of Indian Chambers of Commerce and Industry (FICCI) an apex body of commerce in India. Smriti has served as National Joint Treasurer, FLO for 3 consecutive years from 2019-20 to 2021-22 and National Treasurer for 2023-24 , 2024-25 and continues for 2025-26.

 

She is a graduate from Hindu College, Delhi University and belongs to a family of three generations of Chartered Accountants.

 

A certified soft skills trainer, she is the ‘Director HR and Corporate Communications’ at SCV & Co. LLP, Chartered Accountants, New Delhi, India and Founder, icurate.

She is also a member of the BRICS WBA working group on Food Security and Environment Safety.

 

SCV & Co. LLP, is a multidisciplinary accounting firm with offices in New Delhi, Noida, Mumbai, Bengaluru and Ludhiana in India. Smriti leads the HR initiative of the firm for development of talent, where she trains in areas like communication skills, etiquette, time and stress management to a pool of around 400 plus team members in the firm.

 

 Her personal entrepreneurial journey started in 1996 when she joined the family garment export business. It wasn’t long before she realized that her strength lies in client& personal interface, marketing, forging new relationships and fostering the existing ones.

 

 In 2015, she started her own venture of a brand management company and specialized in ideating and curating events for luxury brands to assist them for better client connects. Some of the clientele include brands such as Bvlgari, Berluti, Audi and Mercedes. She continues to curate and conceptualize ideas under this venture, called ‘icurate’.

 

 Furthermore, realizing that she has a passion to give back to society, Smriti started a self-help group for women at a village in Uttarakhand, where they have a family home. The SHG is training women to make pure wool felt items such as yoga mats, meditation mats, boots, and caps.