FLO Ahmedabad, under the leadership of Chairperson Ms. Usha Jaiswal, organised FLO Bazaar on 7 September 2026 at Le Méridien, Ahmedabad, under its MSME Vertical (Women Entrepreneurship & MSME Development). The one-day curated marketplace gave women-led businesses a platform to showcase their offerings, interact directly with customers, and build their brands ahead of the festive season.
The bazaar brought together 75+ women-led businesses from diverse sectors, creating a common platform for emerging and established entrepreneurs. Participating categories included fashion and designer wear, jewellery and accessories, footwear, home décor, candles and lifestyle products, gifting, food products and other lifestyle businesses. This range reflected the growing presence of women entrepreneurs across consumer and lifestyle sectors.
The bazaar was inaugurated by Usha Jaiswal, Chairperson, FLO Ahmedabad, in the presence of FLO committee members and participating entrepreneurs. Distinguished guests included Shalu Lekhadia, Chairperson, GCCI Business Women Committee; Anuja Shah, Chairperson, JITO Ladies Wing Ahmedabad; Riddhi Patel, Director, Parshwanath Group; and Manisha Patel, former Deputy Commissioner, Gujarat Women & Child Development Department. Representatives from these business and women’s organisations strengthened the networking and ecosystem-building aspect of the event.
In her message, Usha Jaiswal stressed the need for platforms that let women entrepreneurs reach customers directly and grow their businesses. She noted that the participation of 75+ brands reflects the diversity and growing momentum of women-led enterprises.
The bazaar let entrepreneurs interact directly with consumers, understand market preferences, showcase their offerings, and build brand awareness. Visitors could discover emerging brands alongside established labels, all under one roof. The journey it enabled ran from visibility to customer connect, sales, networking, and new business opportunities. FLO Bazaar worked as a practical market-access and business-development initiative.
It combined commerce, visibility and networking in one collaborative platform. It also reinforced FICCI FLO Ahmedabad’s commitment to supporting women-led enterprises and creating opportunities for entrepreneurs to connect, grow and scale.