FLO Sports Initiative
Empowering Young Athletes By Equipping Them With Financial Support and Mentorship Access.
Overview
Despite India’s growing sports culture, many talented young women from underprivileged backgrounds lack access to structured mentorship, financial aid, and recognition to pursue sports professionally. This year, FICCI FLO has taken a meaningful step towards empowering young talents through the FLO Sports Initiative. It works on identifying talent, creating opportunities, and encouraging young girls to dream bigger, compete with confidence, and build a future through sports.
Objective
To identify, train, and elevate women athletes toward financial independence, leadership, and national recognition, and to connect them with the right CSR partners to support their continued growth and future training. The initiative aims to transform sports from a hobby into a pathway for livelihood, leadership, and empowerment.
Key Focus Areas
Enhanced Member Engagement
Participation of members across diverse sporting disciplines including golf, badminton, football, marathons, yoga, wellness programmes and inclusive sports events.
Sports Awareness
Hosting sports-focused events for a meaningful dialogue. Bringing sports into the mainstream conversation across FLO chapters.
Grassroots Talent Nurturing
Identifying and supporting talented young athletes—particularly from underserved communities—through sports sponsorship, professional equipment, and coaching facilities.
Sponsorship
Connecting sports talent with corporate CSR funding, institutional sponsors, and athletic foundations to remove financial barriers.
Leadership Development through Sports
Utilizing sports discipline, resilience, and teamwork as experiential learning tools to build leadership skills among women and young girls. FLO organizes interactive platforms, panel discussions, and mentorship programs featuring leading sportswomen and industry pioneers.
Forming Partnerships
Collaborations with sports academies, coaches, wellness experts, corporates and CSR partners, laying the foundation for long-term athlete support for women and young athletes.
FLO Newsletters
Key Insights and Achievements of the Year
We’re proud of the collective achievements that FLO has made over the years in empowering women. Our newsletters showcase the key accomplishments, impact, and initiatives we’ve delivered, as well as the growth of our vibrant community.
