FICCI FLO, under the leadership of the 43rd National President, Ms. Puja Garg, successfully hosted an exclusive Google Spark interactive masterclass focused on teaching practical AI-driven video content creation to women leaders. This is the second webinar in the FICCI FLO-Google AI & Digital Empowerment Series, which aims to train and certify thousands of women founders, professionals, and youth in Artificial Intelligence (AI) technology.
The virtual session provided attendees with hands-on technical training on generating custom AI avatars, prompt engineering with Google Veo, storyboarding with Google Vids, and continuous upskilling via Google Skillshop. The virtual session was hosted under the FLO AI & Digital Skilling Initiative, led by Initiative Lead, Ms. Dekyi Chawla, and Initiative Co-Lead, Ms. Ridhi Jain. The webinar featured the Google Spark team, consisting of Mr. Chintan Pala, Soubhik K & Vignesh B, who have experience with over 7000 startups and 500+ nonprofits.
The speakers translated business strategy into engaging, AI-generated video content using Google’s latest creative tools, including Gemini, Veo, and Google Vids. On the other hand, Ms. Richa Buddineni, outreach coordinator, discussed Google’s AdGrant Program, which helps nonprofit organizations with their outreach campaigns.
Technical Modules & Hands-on Training Covered
- Google Vids & Custom AI Avatars
- Interactive Storyboarding: Members gained hands-on experience using Google Vids to input strategic briefs and instantly turn them into structured video scripts, scene outlines, and visual decks.
- Creating Custom AI Avatars: Attendees were guided step-by-step through generating and customizing digital AI avatars within Google Vids—tailoring their visual style, brand apparel, tone, and voiceover to serve as permanent brand spokespersons.
- Generative Video Production & Prompting with Google Veo
- Next-Gen AI Video Generation: Demonstrated how to harness Google Veo, Google’s generative video model, to create cinematic video clips directly from text inputs.
- Advanced Prompt Engineering: Instructed members on building precise prompts by specifying camera movement, lighting, visual style, atmosphere, and using first-and-last frame prompts to control video generation.
- Continuous Upskilling via Google Skillshop
- Platform Walkthrough: Members were introduced to Google Skillshop, Google’s official platform for free, self-paced certification courses.
- Skill Development: Guided members on how to pursue accredited pathways in Google AI tools, Digital Marketing, Google Ads, and Cloud platforms to foster continuous capability building.
- Strategic Execution: The ABCD Principles
- Framework Overview: Outlined Google’s high-level ABCD Framework (Attention, Branding, Connection, Direction) as a foundational quality check to ensure AI-generated video assets drive real business results.
- Common Pitfalls & the 7-Day Challenge
Four traps founders should avoid (text overload, pacing overload, robotic audio, missing CTA) were outlined, followed by a 7-Day Founder Video Challenge encouraging participants to write a strategy brief, generate scripts, render clips in Veo, assemble in Vids, and publish on social platforms.
Impact & Outcome
Around 450+ women registered across all chapters, and attended by over 180 women leaders from across the country. The session successfully equipped participants with a practical framework combining AI capabilities with human creativity, authenticity, and strategic storytelling that can create stronger professional impact and reduce costs.
This webinar is a testament to FICCI FLO’s efforts towards equipping women with future-ready skills like Artificial Intelligence, crucial for preparing women in India for working in a competitive and technologically advanced economy.