FICCI FLO Jaipur Chapter conducted a Block Printing Workshop for Army Wives Welfare Association (AWWA) Ladies under the Urban Skilling Initiative, integrating India’s traditional hand block printing heritage with livelihood-oriented skill development. The initiative focused on empowering women through practical training while preserving and modernising traditional crafts.
The workshop was designed to enable participants to convert traditional artistic skills into viable income opportunities. By aligning block printing techniques with contemporary market needs—particularly within the wedding and gifting segments—the programme aimed to foster self-reliance, dignity of labour, and economic independence.
Implementation
- Structured, hands-on block printing training sessions.
- Application of block printing on textiles for wedding décor, gifting, and trousseau elements.
- Guidance on design placement, colour application, and finishing techniques.
- Focus on quality, consistency, and market relevance.
Outcomes & Impact
- Empowered 33+ women with income-generating craft skills.
- Enhanced confidence, self-belief, and creative expression.
- Enabled pathways for home-based production and micro-entrepreneurship.
- Created opportunities for participation in local exhibitions and small-scale markets.
Conclusion
- Traditional crafts combined with urban skilling create sustainable livelihood pathways.
- Hands-on training strengthens skill retention and product readiness.
- Block printing offers strong income potential within wedding and lifestyle markets.
- Collaboration with AWWA ensures effective community outreach and engagement.