FICCI FLO, under the leadership of National President, Ms. Poonam Sharma, organized the 13th virtual session of the Skill to Scale: Gift Packaging Skilling Workshop series, “Story Creation & Hamper Setting” under its W.I.N.G.S (Women Innovating NextGen Weddings) initiative. This online session focused on teaching attendees about the power of storytelling in boosting sales.
Story Creation & Hamper Setting session aimed to empower women by equipping them with the skills required in the wedding and allied industries in order to generate income and foster self-reliance. The 13th session of the Gift Packaging Skilling Workshop series was led by Ms. Shalini Beriwal, National Initiative Head — W.I.N.G.S., with support from other team members, Ritu Chagti, Alka Talwar, Dr. Seema Goyal, Alka Bahal, Shivani Chawla, Aanchal, Anushree Kedia, and Shubha Bhandari.
Key Highlights
- The virtual session focused on teaching attendees about how to use storytelling for building emotional connection and trust with customers.
- Crafting aesthetic gift hampers that are both functional and market-ready.
- Setting reasonable pricing for the products to ensure maximum profitability.
- Presentation techniques for enhancing perceived value.
- The session promoted entrepreneurship and promotional excellence among women.
Impact And Outcome
Around 81 attendees participated in this virtual session to learn income-generating skills required in the wedding industry. This session successfully helped women entrepreneurs, homepreneurs, creative professionals, and small business owners by teaching them about the power of storytelling in the wedding business and creating the best gift hampers with the right pricing.