META Workshop On Business Promotion & Customer Acquisition

FLO Kanpur, under the leadership of Chairperson Kriti Shroff, hosted a workshop on business promotion and customer acquisition at the MSME Office, HBTU Campus, Kanpur, in collaboration with META. Organized under the MSME & Startup vertical and the Digital Literacy vertical, this session focused on providing practical knowledge of the Meta suite to women entrepreneurs and FLO members. 

This event ensured empowering women by equipping them with skills and knowledge for boosting business growth, customer acquisition, and digital brand building. Industry experts from META led the session on business promotion and provided the best insights to the attendees. Also, event chair Sushma Singh ensured proper planning and management of the META workshop. 

Highlights of the Event

  • FICCI FLO Kanpur, in collaboration with META, organized an exclusive hands-on workshop on business promotion and customer acquisition for the FLO members. 
  • The workshop was attended by members who actively participated in discussions and practical demonstrations.
  • Meta experts guided participants through step-by-step strategies for impactful digital growth.

Key Takeaways

  1. Best practices for Facebook Business Pages & Instagram Professional Profiles.
  2. Introduction to Meta Business Suite – tools & features like billing, pixel, and audiences.
  3. Campaign objectives, budgeting, targeting & placements.
  4. Creative ad strategies to maximize ROI.
  5. WhatsApp Business – setup, features & ads integration.
  6. Live Q&A with META experts.

Impact

  • Digital Empowerment: Members gained hands-on exposure to Meta’s tools and strategies.
  • Business Growth: Practical insights to reach wider audiences and increase customer acquisition.
  • Confidence & Skills: Enabled women entrepreneurs to adopt structured digital marketing strategies with measurable results.

The workshop benefited 50+ members who learned about the advanced business promotion techniques. The workshop was a powerful step towards digital literacy and business growth, empowering FLO members to unlock the power of social media for their enterprises. Also, this workshop is a testament to FICCI FLO’s efforts towards empowering women by equipping them with digital skills and knowledge to boost business growth.