FLO Northeast, in collaboration with FICCI FLO Siliguri, hosted a two-day LinkedIn Mastery Workshop for women entrepreneurs aimed at strengthening digital presence and personal branding for women-led businesses. The workshop was designed as a hands-on, action-oriented learning experience, customised to participant needs through pre-session inputs.
This two-day interactive online workshop was facilitated by Ms. Shalini Baisiwala, LinkedIn Strategist & Founder – The Virtual Storyteller, VA. With over 25 years of corporate experience, her practical and simplified approach enabled participants to confidently navigate LinkedIn as a strategic business tool.
Key Focus Areas
- Optimising LinkedIn profiles for visibility and credibility.
- Personal branding, storytelling, and content frameworks.
- Designing posts and banners using Canva and simple AI tools.
- Building consistency, engagement, and professional networks.
Impact
- Improved understanding of LinkedIn as a professional growth and branding platform.
- Enhanced clarity on personal brand positioning and content strategy.
- Increased confidence among members to create and share professional content.
- Strengthened readiness to leverage LinkedIn for networking and business visibility.
Outcome
The workshop saw active participation from 27+ members of FICCI FLO Northeast and FICCI FLO Siliguri. Live profile reviews, real-time content creation, interactive discussions, and screen-sharing demos ensured high engagement, with participants implementing learnings during the sessions themselves.
The workshop reinforced FICCI FLO Northeast’s commitment to digital skilling and capacity building, empowering women entrepreneurs with relevant, practical tools to enhance visibility, credibility, and business growth.