FLO National, under the leadership of National President Ms. Poonam Sharma, organised an online workshop, “Influencer Marketing 101: How to Win with the Right Creators,” in collaboration with the founder of Influencer.in, Arushi Gupta. This virtual workshop is a part of the Digital Skilling initiative for empowering women through technology and education. This initiative empowers women to leverage technology for career advancement and business growth.
Ms. Arushi Gupta brought sharp insights and relatable expertise to this session. With her dynamic and honest approach, she decoded how brands can effectively identify, engage, and manage the right creators and influencers for their page growth. From budgeting and briefing to ROI and red flags, Arushi offered a hands-on guide to navigating the influencer landscape. Her simplified Influencer Engagement Agreement was a key takeaway, making the session immensely practical.
Initiative lead, Reshma Patel, and team members: Ruchika Gupta, Armeen Mogul, and Shreya Bajaj played an important role in managing the online workshop and created a positive experience for the attendees. FLO members found her session highly engaging, actionable, and perfectly tailored for today’s digital-first world.
With 655 registrations, this online workshop on influencer marketing equips women with essential digital skills, like influencer marketing for enhancing professional and entrepreneurial growth. Also, this session promotes both economic inclusion and self-reliance among women.