FLO Ahmedabad, under the leadership of Chairperson Ms. Madhu Banthia, organised Coffee & Conversations on Paithani, a thoughtfully curated cultural and knowledge-led engagement celebrating India’s iconic heritage weave, Paithani.
Held at Dyelogue Flagship Store, the event was designed as an intimate, interactive forum for FLO members to explore the cultural, artistic, and ceremonial relevance of Paithani within the context of Indian weddings and conscious consumption. Ms. Rachita Parekh served as the day chair for the event.
Session Highlights
The session featured an immersive storytelling and knowledge-sharing experience by textile connoisseur Ms. Mruga Kiloskar, who traced the historical roots, evolution, symbolism, and distinctive motifs of the Paithani weave. The interaction offered deeper insight into the meticulous craftsmanship, the legacy of handloom traditions, and the cultural narratives woven into each textile.
The engagement concluded with a curated showcase of Paithani sarees and dupattas, allowing members to experience the weave firsthand and appreciate its richness, texture, and timeless quality.
The event aligned with FLO Ahmedabad’s key focus areas and initiatives, including:
- Textile Handcraft & Textile Handwoman Handicraft.
- Promoting India’s handloom heritage while recognising and supporting women artisans who sustain traditional textile practices.
- MSME Development.
- Encouraging conscious patronage of artisan-led and women-driven textile MSMEs, strengthening sustainable livelihoods, and market access.
- Project Wings.
- Positioning heritage textiles as meaningful, ethical, and culturally rooted choices within the wedding ecosystem.
- Partnerships & Collaborations.
Strengthening alliances with designers, retailers, cultural practitioners, and knowledge partners to amplify the reach and impact of heritage-focused initiatives.
Friends of FLO
Engaging allies, supporters, and ecosystem partners who contribute to FLO’s mission through shared values and collaborative action.
Sustainability– To carry forward the rich heirloom of the old heritage weaves.
Key Takeaways
- Enhanced understanding of Paithani’s cultural significance and wedding relevance.
- Renewed appreciation of handloom craftsmanship and textile narratives.
- Reinforced commitment to preserving India’s textile heritage through informed, conscious consumption.
Impact
- Total Participants: 50 FLO Members.
- Increased awareness of heritage wedding weaves.
- Encouraged sustainable, artisan-supported wedding choices.