FLO Ahmedabad, under the leadership of Chairperson Ms. Madhu Banthia, organized a Business Connect & Brand Promotion event at Avenue 79. Held under Startup and Marketing initiatives, this event provided FLO members with a platform to promote their brands and services. Also, it created greater branding and marketing opportunities within the FLO fraternity. It supported and showcased start-ups and MSMEs within the FLO community.
Event Format & Flow
- Members placed their products or brand collaterals in neutral, unbranded packaging.
- Each package included a short descriptive note about the product or service, without revealing the brand or member’s identity.
- A random member selected a package, presented the product, and read out the note.
- The audience participated in a guessing game, identifying the brand and the member.
- The concerned member was then invited to introduce herself and her business.
Key Takeaways
- Interactive brand discovery resulted in stronger brand recall than conventional self-promotion.
- Brands across start-ups and MSMEs gained enhanced visibility.
- The format strengthened business connections within the FLO community.
Engagement & Experience
- The interactive and gamified format ensured high participation.
- Members found the session engaging, enjoyable, and memorable.
- The activity encouraged organic interaction and cross-brand discovery.
Conclusion
Business Connect & Brand Promotion successfully achieved its objectives. The event set a strong precedent for future branding, marketing, start-up, and MSME-focused initiatives within FLO.