FLO Mumbai, under the leadership of Chairperson Pooja Arambhan Tiwari, hosted an exclusive Luxe Affair event at the flagship MulMul Shop in Kemps Corner. The session featured an insightful and candid conversation with Mr. Harsh Modi, Co-Founder & CEO of MulMul Shop, and Saumya Modi, Co-Founder & Design Director.
The interaction offered members an in-depth understanding of entrepreneurship in fashion, brand building, sustainable textile innovation, and the evolution of MulMul as one of India’s most sought-after premium apparel brands. The founders shared valuable insights on building a brand that stands tall in a competitive fashion market.
Key Entrepreneurial Themes Discussed
- Identifying Market Gaps
The Modi family noticed a lack of premium-quality Indian everyday wear that balanced both comfort and style. This gap became MulMul’s core opportunity.
- E-Commerce-First Strategy
MulMul’s first launch was digital, tapping into India’s rapidly growing online consumer base. Its success led to it being showcased as a case study for Meta at Menlo Park, California—a rare global recognition for an Indian-origin fashion brand.
- Customer Experience as a Brand Philosophy
MulMul’s “never say no” policy has created extraordinary customer trust. Even after warranty periods, the brand continues to:
- Alter garments
- Customize fits
- Address individual needs
This dedication positions MulMul as a customer-first luxury label.
- Expansion into Premium Retail
The brand now has a strong presence online and in premium offline locations across the country. The founders ensure the same wow experience is delivered in every retail interaction.
Session Highlights
Members engaged in an open, candid discussion with the founders on:
- Brand evolution
- Fabric innovation
- The future of sustainable Indian fashion
- Retail trends in India
- Balancing heritage & contemporary design
- Challenges in the apparel startup ecosystem
The conversation provided members with practical frameworks on the power of brand storytelling, customer retention, differentiated product design, and building a scalable retail model.
Impact
The session concluded with relaxed networking over high tea. Members interacted one-on-one with Harsh and Saumya Modi, discussing business ideas, retail strategies, entrepreneurship insights, and personal fashion journeys. The intimate format encouraged meaningful conversations and learning exchanges.
The MulMul Story offered FLO Members a compelling look at how a modern Indian fashion brand can be built through vision, heritage revival, sustainable practice, and customer-centricity. The founders’ journey exemplifies the strength of entrepreneurship rooted in craftsmanship, innovation, and thoughtful brand building.
Under the leadership of Chairperson Pooja Arambhan Tiwari, FICCI FLO Mumbai continues to spotlight successful Indian brands, fostering learning, inspiration, and growth for women entrepreneurs and professionals across the city.