FLO Bangalore, under the leadership of Chairperson Ms. Dekyi Yangtso Chawla, organized an informative session, “BIGIN by Zoho CRM,” under its Professional Services vertical. The insightful session was designed to equip members with digital tools that simplify and scale business operations.
Esteemed Guest Speakers:
- Sharanya Ramachandran – Head of Customer Marketing, Zoho CX Products.
- Farah Naseem – Customer Marketer – BIGIN.
- Sundararaman H S – Team Lead – Zoho.
Ms. Sharanya Ramachandran opened the session with an overview of Zoho’s 30-year journey,
emphasizing its 55 products built for global users. She highlighted Zoho’s AI assistant, ZIA, and how the platform integrates customization at every stage of business growth.
Ms. Farah Naseem introduced BIGIN, the compact yet powerful CRM designed for growing businesses. She stressed its mobile-first design, a unique differentiator from competitors, enabling entrepreneurs to seamlessly track and manage customer data anytime, anywhere.
On the other hand, Mr. Sundararaman H S conducted a live demonstration, showcasing BIGIN’s intuitive interface, which makes it simple for managers to assign visibility, monitor workflows, and empower teams.
Key Takeaways
- Start simple, grow smart – begin with BIGIN and scale to Zoho’s full CRM suite as the business grows.
- Customer data is key – BIGIN simplifies tracking and managing this critical asset.
- Controlled access – managers can decide which teams see what information.
- Affordable growth tool – subscriptions start at just ₹400/month, making it accessible for
small and growing businesses.
Impact & Outcome
With 48 members in attendance, the session was marked by high engagement — participants took notes, asked thoughtful questions, and explored ways to immediately apply CRM tools to their businesses.
The event aligned seamlessly with FLO’s national initiatives on digital enablement and entrepreneurship, empowering women entrepreneurs to adopt technology-driven solutions that boost efficiency, transparency, and scale.