Rashmi Sarita is currently the Executive Director, FICCI Ladies Organization. She brings along 18 years of rich experience across various sectors and verticals of the economy that covers intellectual property rights, science and technology, innovation and R&D, homeland security, Private security industry, and geospatial technologies, among others.

In FICCI, she has been involved with policy and regulatory issues in different economy verticals. Rashmi has been responsible for conceptualizing the concept of “safe and secure nation” in FICCI, and in providing key inputs to amendments of the PSAR Act 2005 and in putting forward the demands for amendments in the Public Procurement Bill and Public Funded R&D bill.

She has engaged the government’s attention in the creation of Standards for Security at Public particularity in connection with the internal security of the country. She was also engaged with the World Intellectual Property Organization (WIPO) and the Department of Policy and Promotion (DIPP), GOI to get India off the 301 lists by spreading IPR awareness in India. She has represented FICCI at various national and international forums and executed Euro- India Projects successfully.

Rashmi is a commerce graduate from the Jesus and Mary College, University of Delhi. She also has a Post Graduate Degree in International Business from the Faculty of Commerce, Delhi School of Economics, University of Delhi.