YFLO & Satya Paul event: Discussion on the Evolution of India's First Fashion Brand & Its Eternal muse…the Saree November 29th, 2013

YFLO Delhi, in collaboration with Satya Paul organized an interactive session on the Evolution of India’s First Fashion Brand & Its Eternal muse…the Saree, on November 29 2013 at Satya Paul Signature Store, DLF Emporio Mall.

Sanjay Kapoor, MD Genesis Luxury; Sujata Assomull Sippy, Fashion Commentator & Consultant; Masaba Gupta, Fashion Director Satya Paul were the panelists.

The Satya Paul Design Studio was started in 1985, at a time when the Indian Fashion Industry was still at a nascent stage; it immediately established itself with the originality and quality of its printed fabrics and garments. Satya Paul has swiftly grown into one of the few professionally run designer brands that effectively competes with other high-end international fashion brands.

The members visited the exclusive store and witnessed the exemplary designs and distinct take on print fabrications of the brand that has created its own niche internationally.

The panelist highlighted on the initiative of reinventing the traditional sari as a modern classic, which is the heart of Satya Paul’s brand USP.