WEBINAR ON EMPOWERING ENTREPRENEURS THROUGH IP RIGHTS

FLO Bhubaneswar hosted a webinar titled "Empowering Entrepreneurs Through Intellectual Property Rights," led by Sri Sudha, an expert and Asst. Manager & Scientific Officer, National Research Development Corporation (NRDC) on September 17th, 2024.

This insightful virtual session was designed to provide entrepreneurs, business leaders, and innovators with an in-depth understanding of Intellectual Property Rights (IPR) and how these rights can be leveraged to protect their businesses, brands, and innovations. The session covered various critical aspects of IPR, types, significance, IP challenges, and strategies for overcoming them under the National Initiative – Digital Skilling. The esteemed speaker, Sri Sudha introduced the concept of IPR and its in today’s competitive business environment, where innovation and intellectual assets are key drivers of success.

The session provided an in-depth look at the different types of intellectual property and their relevance to entrepreneurs. It explained how patents protect new inventions, especially in technology and science. Sri Sudha emphasised the importance of safeguarding innovations and business identity through IPR, noting that trademarks build brand recognition and trust, critical for long-term success. She also highlighted that secured IPR adds business value, attracting investors and strategic partners, and can be monetised through licensing, royalties, or patent sales.

The session addressed global IP issues and challenges in understanding legal frameworks, high filing costs, and international protection, along with solutions like seeking professional advice and using government subsidies. An interactive Q&A followed, where Sri Sudha offered practical advice on cost- effective IP strategies for small businesses, including conducting prior art searches before filing for patents, managing international protection, and handling IP disputes.

This webinar provided participants with a clear and practical understanding of the different types of intellectual property rights, their importance, and how to navigate common IP challenges.

No.of Attendees: 25