STYLE TATVA 2023 | FLO Hyderabad’s Flagship Exhibition!

FLO Hyderabad Chapter’s Chairperson, Smt. Ritu Shah and Committee are proud to announce that the signature event STYLE TATVA Edition 3 was inaugurated by Smt. Vijaylaxmi Gadwal, Honourable Mayor of Hyderabad in the presence of Smt. Sudha Shivkumar, FLO National President, Smt.

Shikha Goel IPS, Additional DGP Women Safety, Telangana Government and other luminaries. Aligning with the FLO vision, designated platforms were created for a Startup pavilion, an initiatives pavilion for grassroots and FLO promoted entrepreneurs as well as a FLO pavilion which will be a space for visitors to learn about FLO and network.

We extend our appreciation and gratitude to the Style Tatva mentors, Smt. Manjula Reddy and Smt. Rekha Lahoti, StyleTatva Convenor Smt. Aparna Reddy and Co-Convenors Smt. Radhika Agarwal and Smt. Ritu Agarwal for immense dedication and commitment in the grand success of Style Tatva 2023.

In this edition of Style Tatva, a special Initiative Pavilion was created to promote and create visibility for Telia Rumal, the initiative for the year. Telia Rumal is a unique textile art form that originates from Telangana and is characterized by its intricate designs and the use of natural dyes, particularly the process of oil-based resist dyeing.

The craft has historical significance and is deeply rooted in the cultural heritage of Telangana. This year at FLO Hyderabad we are making efforts to bring back this traditional craft, which had seen a decline in recent years.

We have been working closely with the weavers of Puttapaka Village providing skill development programs, design interventions, and creating avenues for collaborations with mainstream designers. The aim is to preserve the traditional techniques, revitalize the knowledge and skills associated with Telia Rumal, and ensure the sustainability of the craft.

We are setting up a loom to provide a unique and immersive experience for visitors to appreciate the artistry and craftsmanship involved in weaving, and to gain a deeper understanding of the cultural and technological aspects of this ancient craft. We have also allocated stalls spaces in the pavilion for FLO promoted entrepreneurs and grassroots women led businesses.

Chairperson Ritu Shah affirmed that, “keeping in line with the vision & a shared commitment to the United Nations’ Sustainable Development Goals, Style Tatva Edition 3, was curated with the soul of Sustainability!” Sustainable steps were taken towards promoting environmental responsibility such as:

1. Printing the entry tickets on compostable paper using eco-friendly ink— reducing the environmental impact associated with ticket production and disposal.
2. The lanyards were made from cotton ribbon and handmade paper, while badges are crafted from recycled wood— ensuring a sustainable approach and promoting the reuse of resources.
3. Beautiful flowers were created using scrap fabric, adding a touch of creativity and sustainability to the event— The upcycled decorations contribute to waste reduction and showcase our commitment to sustainable practices.
4. Event invites were printed on handmade paper— supporting sustainable paper production and preserving traditional craft techniques.
5. Utilizing recycled cardboard and handmade paper to create hampers— minimizing reliance on virgin resources and promoting the reuse of materials.
6. Providing reusable canvas shopping bags to visitors attending Style Tatva 2023– to encourage sustainable shopping practices and reduce the consumption of single-use plastic bags, supporting our commitment to waste reduction.
7. Vendors were given reusable bottles to avoid single-use plastics, and encouraged to use cotton gift bags instead of plastic bags— promoting eco-friendly practices among vendors and contributing to a plastic-free environment.
8. A food waste recycling system was implemented to responsibly manage and recycle any leftover food— reducing waste and supporting a circular economy approach.

From disposable cups to wearable fashions, our dedication to sustainability runs deep as we recognize the pressing need to prioritize the well-being of our planet. Through the mesmerizing display of wearable art, we aim to showcase sustainable practices, materials, and designs, encouraging attendees to embrace a greener future.

Style Tatva 2023 was a kind shopping experience which displayed a mix of ethnic and contemporary designer wear, jewelry and home décor. Featuring 214 expert curated stalls with 42 Fashion & Accessories stalls, 42 Designer Apparel stalls, 21 Handloom stalls, 30 Gold & Diamond stalls, 8 Silver & Gems stalls, 8 Home Décor stalls, 4 Health & Wellness stalls and 6 Arts & Crafts stalls, the vendors of Style Tatva 2023, had the unique opportunity to not only reach out and showcase their products and skills but also interact and conduct business with over 10,000 visitors and entrepreneurs, in an area spread over 45000 sq ft.

FLO’s Style Tatva team has raised the bar among the most promising fashion and lifestyle exhibitions of Hyderabad and it never fails to leave the audience amazed with its ethereal collection.