The Scale Up Playbook – Effective Growth Marketing Strategies for Sustained Growth at IIM Bangalore

On August 28th, the Marketing & PR vertical of FLO Bangalore hosted a masterclass titled “The Scale Up Playbook – Effective Growth Marketing Strategies for Sustained Growth” at IIM Bangalore. The session was led by Mr. Monappa N, Chief Marketing Officer at TATA Digital, who provided deep insights into growth marketing, focusing on three key pillars: Marketing Channels, Consumer Behavior, and Product Marketing Tactics.

Mr. Monappa’s presentation, enriched with real-world examples and marketing campaigns, was highly engaging and informative for the 70 attendees. The session concluded with an interactive Q&A segment, allowing participants to explore marketing strategies and address the unique challenges faced in their businesses.

The masterclass was generously sponsored by NSRCEL, the startup incubator of IIM-B. The NSRCEL team also presented their programs for various stages of business development and addressed queries during the Q&A session.

The event concluded with a networking session and high tea, fostering valuable connections among attendees.