What is ODOP & GI Tag

FLO Kanpur, led by Chairperson Ms. Nalini Sanwal, organized a session at the MSME office, HBTU under the National Initiative – MSME Assist Cell. The event aimed to enhance awareness about the One District One Product (ODOP) scheme and the importance of Geographical Indication (GI) tags in promoting local industries and preserving traditional craftsmanship.

The session was held under the leadership of Chairperson, Ms. Nalini Sanwal, and was organized by Event Chairs, Ms. Parul Rajoriya, and Ms. Roli Gupta. 23 FLO members attended the session.

The session featured two renowned speakers, Dr. Rajni Kant, Padma Shri Awardee (2019) and widely recognized as the GI Man of India. He shared his expertise on how GI tags play a crucial role in preserving cultural heritage and adding value to local products and highlighted successful examples of GI-tagged products.

Mr. Sunil Kumar, Joint Commissioner of MSME, provided insights into the ODOP initiative, emphasizing its potential to stimulate economic growth by promoting indigenous products unique to each district. Mr. Kumar also discussed how the government supports artisans and entrepreneurs through the ODOP scheme, fostering sustainable development.

Key Takeaways

1.Understanding ODOP and GI Tag: ODOP promotes district-specific products to enhance regional economies, reduce imports, and generate employment. GI tags protect and promote unique, region-specific products, ensuring their authenticity and increasing their market value.

2.Empowering Artisans and Entrepreneurs: The session shed light on the support available for local artisans under government initiatives, encouraging FLO members to explore collaborations and opportunities.

3.Sustainable Development: By nurturing indigenous industries, initiatives like ODOP and GI tags contribute to cultural preservation and sustainable economic growth.