Under the leadership of Chairperson Ms. Aarmeen Mogul Dordi, FLO Mumbai in association with Pragati Software Ltd. organized a Masterclass on LinkedIn at the Pragati Software office. This session was a part of the MOU signed between FLO Mumbai and Pragative Software Pvt Ltd to teach digital literacy to its members.
Ms. Preeti Sharma, co-founder of Pragati Software addressed the members and discussed the ever-changing dynamics of social media for business promotion and expanding entrepreneurs’ market reach.
Ms Swati Ojha, senior consultant with MDEA conducted an extensive interactive Masterclass on how LinkedIn has become a professional platform on which a larger number of entrepreneurs and business leaders are connecting with like-minded professionals in all spheres of business. She explained to the attendees how the LinkedIn profile both personal and company, can be set up, and what inputs need to be attended to when a profile is being made as this is the most important aspect that is viewed.
The masterclass also covered detailed aspects of LinkedIn – posts, videos, articles, impressions, and comments which are tools that help one extend their reach. Members were taught the important aspects that one needs to follow while using LinkedIn if they want to make it effective in their business reach.
With the trainer over high tea, queries on product profiles, reviews, product enhancement, and search engines were very well addressed in detail.