‘LinkedIn for Everyone’- Part 2: “Beyond the Basics – Using LinkedIn to Brand and Build Your Business”

FICCI FLO successfully hosted Part 2 of its LinkedIn learning series, “LinkedIn for Everyone: Beyond the Basics – Using LinkedIn to Brand and Build Your Business,” on January 22, 2025. Building on the success of Part 1, this session provided deeper insights into optimizing LinkedIn profiles, crafting compelling content, and leveraging the platform for professional growth.

The virtual session featured expert speakers Priya Goutham (Director, Virginia Tech India & Co-Founder, Cretium Business Solutions) and Keerthana Chandrasekharan (CEO & Co-Founder, BUNJY Digital). They shared valuable strategies on personal branding, networking, and content creation, helping participants enhance their digital presence.

The interactive Q&A session further enriched the discussion, addressing real-world challenges professionals face on LinkedIn. Attendees actively engaged, gaining actionable takeaways to strengthen their online influence and business positioning. The session reinforced FICCI FLO’s commitment to digital skilling and empowerment, leaving participants equipped with practical tools to navigate the evolving digital landscape.