Leveraging Social Media to Grow Your Brand

FLO Chennai organised an insightful and interactive workshop titled “Leveraging Social Media to Grow Your Brand,” led by Mr. Vikas Chawla, Co-founder of Social Beat on September 26th, 2024 at Madras Cricket Club, Chepauk.

The workshop provided valuable insights into building a strong social media presence and leveraging digital platforms to enhance personal and business brands. Vikas emphasised the significance of refining an elevator pitch, explaining that a well-crafted pitch serves as a clear definition of a business for potential clients. He noted that specificity is key in conveying a business’s value and establishing stronger connections with the target audience. Tailoring the message to highlight unique selling points can significantly improve a brand’s ability to engage with its audience.

A primary focus of the workshop was the importance of identifying and understanding the target audience before engaging with them on social media. Vikas highlighted that knowing the specific client is essential for developing an effective digital strategy. This understanding enables businesses to create targeted content that resonates with their audience, making social media efforts more meaningful and impactful.

In addition, Vikas shared practical tips on creating engaging social media content. He emphasised the importance of tailoring content to address the audience’s interests and needs while remaining aligned with the brand’s core message. By leveraging these insights, attendees left the workshop equipped with actionable strategies to grow their brands and harness the full potential of social media as a growth tool.

Impacted: 110 attendees