Legal Compliance for E-Commerce Websites & Social Media Marketing

The FLO Hyderabad online session on “Legal Compliance for e-Commerce Websites and Social Media Marketing”, featured speakers Vennela Reddy and Kaushalya Guduru from Tatva Legal on 26th July 2024. The discussion emphasized the importance of having comprehensive terms and conditions, as well as a robust privacy policy, to ensure businesses operate within legal boundaries and build trust with customers. Key points included creating a user agreement that outlines rules for website use, detailing data collection methods, usage, and user rights, and ensuring security measures and compliance with privacy regulations. The session also highlighted the regulations governing advertising and marketing in India, such as the ASCI Code and guidelines for digital media, particularly influencer marketing. Influencers must use clear disclosure labels and avoid misleading claims, while businesses should create strong contracts outlining deliverables, compensation, and content rights.

Another focus of the session was protecting e-commerce businesses from social media pitfalls. The speakers advised on strategies to manage risks and safeguard brand reputation, emphasizing the importance of not infringing on intellectual property rights when sharing content on social media platforms. Businesses were encouraged to ensure transparency and clear communication in their marketing efforts, protecting both their brand and their audience. Overall, the session provided valuable insights into the legal and regulatory landscape that e-commerce businesses must navigate to ensure compliance and build customer trust.

Key highlights of the initiative:
– Terms & Conditions and Privacy Policy: Clearly define website rules and data handling practices to ensure legal compliance and transparency.
– Data Collection and Usage: Outline the types of data collected, its uses, and third-party sharing practices.
– Influencer Marketing Guidelines: Ensure influencers disclose paid content clearly and adhere to agreed-upon contract terms.
– Advertising Compliance: Follow ASCI guidelines to maintain honest and fair advertising practices.
– Social Media Risk Management: Implement strategies to avoid legal issues and reputational risks, such as respecting intellectual property rights.

Number of beneficiaries – 70
Collaborations – Tatva Legal