Launch of Gram Setu: Connecting Farmers to Consumers

The FLO Ahmedabad, in collaboration with the Dreams Foundation, has introduced “Gram Setu”, a transformative initiative aimed at bridging the gap between rural farmers and urban consumers. Building on the Dreams Foundation’s ongoing efforts, Gram Setu leverages technology to create sustainable market linkages for farmers in Meghraj.

Gram Setu is a WhatsApp-based platform that directly connects Meghraj farmers to city consumers. This innovative approach simplifies the supply chain, ensuring that farmers receive fair prices for their produce while providing consumers with fresh, organic, and high-quality products.

The Gram Setu offers a diverse range of premium goods, including:

• Fresh A2 Ghee: Made from the milk of cows fed organic and nutrient-rich fodder, ensuring unparalleled quality and purity.
• Organic Pulses and Spices: Locally sourced dals and masalas that are free from chemicals, preserving their natural taste and health benefits.

The initiative not only promotes organic farming but also empowers farmers by fostering economic stability. By eliminating intermediaries, Gram Setu ensures higher incomes for farmers while making premium-quality products accessible to urban families. It is designed to be an ongoing effort to strengthen the relationship between rural and urban communities.

This collaboration exemplifies how innovative partnerships and technology can create meaningful change, supporting rural livelihoods while promoting healthier choices for urban households.