Jugaad Innovations with Dr. Simone Ahuja

Jugaad Innovations- a powerful, proven approach that forward looking Western companies are using to innovate & improve was the topic of an event organized by YFLO Kolkata. A brain storming session on ‘Jugaad’ and how it leads to innovation was organized with Dr Simone Ahuja from Minneapolis, USA. She is the founder and principal of Blood Orange, a marketing and strategy consultancy with expert innovation and emerging markets, Innovation & marketing strategist to the Fortune 500.

Simone shared the 6 winning principles used by today’s top jugaad innovators. She presented the latest case studies from emerging mark from the West, so that leaders everywhere can start to transform their business, and achieve big results. The session concluded with examples of innovations within rural India that drives socio-economic development, and its relevance in a global context.