How to bring your product from conception to consumption? Two & a half day residential programme on Branding & Marketing In collaboration with Columbia Business School

FLO in collaboration with Columbia Business School, USA organized a 2 ½ day Residential Workshop on Branding, Marketing & Innovation on January 12, 13 & 14, 2014 at IILM Gurgaon Campus. The programme Global Entrepreneurship programme was aptly titled ‘How to Bring your Product from Conception to Consumption’.

The objective of the programme was to familiarize the participants with some of the important issues related to effective marketing strategies, creating a unique branding and innovative way to place in the market. Throughout the program, participants worked on a marketing plan for a venture or product that is either in current development or being readied for expansion.

Dr. Jack McGourty, Director of Community and Global Entrepreneurship, Columbia Business School; Mr. Daniel McQuade, President of McQuade Marketing and Ms Craig Gosselin, Chief Sales and Marketing Officer Framework Consulting Group were the faculty for the programme.

The workshop was a huge success having participation by 22 members from pan India, who went back hugely satisfied. A certificate from Columbia Business School was given to the participants at the end of the 2 ½ day programme.

TESTIMONIALS BY PARTICIPANTS

It is very difficult to take time out from work and life…but I am so glad I did. The course was well structured and covered more than imagined in the short time. It felt exactly like when I went to college- went in with apprehensions about everything…but came out with a new bunch of friends and a new outlook to work… Vandita Jhunjhunwala Sanghvi , Kolkata

There were several highlight about the Columbia programme… If you want your business to succeed in today’s climate you need to invest in what is the most important asset in your business – YOU! That’s what we achieved through this to begin with…. Managing a business is common; effectively managing a highly successful business is something that few people achieve. The course was specifically designed to be experiential, providing opportunity to practice and develop the skills that are essential for business success…. Garima Jain, Delhi

Thank you for a wonderful experience and an over whelming amount of love and camaraderie! When we came together, we were all a little bit unsure and a little bit worried by what was to unfold before us. As we left, we were friends from a wonderful journey together, the memories of the chips and chaat in class, the coffee in our late night chats, the PowerPoint struggles, the brain storming, the tinak dhin dha’sss, the bonfire, the early mornings, the wine nights at cyberhub and the final presentations at IILM … shall be forever etched in our heart …Pallavi Dinodia, Delhi

Just like it’s never too late to study, it’s never too late to make friends who make a deep impact on our lives. While I walked into the IILM Campus, hoping to sharpen my Brand Marketing skills thanks to Columbia University I walked out not only with 20 new friends but also with a registration form to FLO which is a super platform for intellectual programs, soft skills and personality development ..Mansi Mehta, Delhi