Growth of Digital Ecosystem and Startups

Chennai, 29th August at Sathyabama University

Ms Vanitha Venugopal, Head of Skilling Vertical Flo Chennai was the key note speaker at a seminar on the “Growth of Digital Ecosystem and Startups” organised at Satyabhama University . This session was attended by 350 students, providing key insights into critical areas for student startups to focus on. FLO Chennai has a long standing relationship with Satyabhama University and is engaged in many meaningful sessions conducted by the management.

The session highlighted the importance of building a strong digital presence, emphasizing the need for a well-designed website, active social media engagement, and content marketing to foster brand recognition and trust. It also underscored the value of leveraging data and analytics to understand customer behavior and make informed decisions, helping startups refine their product-market fit.

Innovation was a central theme, with students encouraged to focus on developing scalable solutions using emerging technologies like AI, IoT, or blockchain to address real-world problems. The importance of a resilient business model was also discussed, with recommendations to develop sustainable, adaptable models with diversified revenue streams. Finally, the seminar stressed continuous learning and skill development, urging students to stay updated on digital trends and acquire skills in areas like digital marketing, coding, and data science to remain competitive in the ever-evolving digital landscape.

These key takeaways aim to equip student startups with the tools and strategies needed to navigate the digital ecosystem and maximize their growth potential.

Number of people impacted: there were 350 students