FLO Business Promotion: Learning Series 1 Workshop by Snap Deal on Demystify Selling online & Understanding e-commerce

FLO organised the first workshop in the FLO Learning Series on Demystify Selling online & Understanding e-commerce. It was conducted by Snapdeal, one of the most popular household names amongst the e-commerce giants in India.

This workshop was organised under the aegis of the FLO National Initiative ‘FLO Business Promotion’. The initiative will provide all interested members an opportunity to promote their products and services through this FLO Business Promotion group & other platforms.

FLO President, Ujjwala Singhania said, “India is the emerging eCommerce market in the region, and we need to further encourage women to foray into this area. And in the current times when the world is still grappling with the pandemic situation, the importance of online marketing has been realised more than ever.”

She further added, “FLO aims to economically empower women and E-commerce can directly connect women to the market. We are working towards facilitating the process of women empowerment by enabling them to join the digital bandwagon to promote their businesses.”

Pawan Kaul, Head – Corporate Affairs, Snapdeal addressed the participants and emphasized on the importance of e-commerce and online shopping and why to sell Online.

The speakers from Snap Deal were Neha Sharma who is an expert in training; Waseem Ali with rich experience in e-commerce and with Snapdeal for 10 years with expertise in seller services management and Anju Talwar, who is experienced in training and catalogue management.

The topics covered in the workshop were:

• eMarketing works as a preamble
• Onboarding to a digital platform
• Catalogue management
• Order management
• Understanding of payment cycles
• Seller communication modes