Exposure Visit to WE Hub and Workshop on The Bullseye Framework

11 attendees from FLO Hyderabad visited The Bullseye Framework Workshop and the WE Hub, Govt. of Telangana’s women’s innovation ecosystem helped members understand, analyze and identify the most effective marketing channels for their businesses, and gain an in-depth understanding of WE Hub’s programs and initiatives that support entrepreneurship and social impact. This initiative.

6 Spark Tank cohort members, along with FLO Chairperson Ms. Priya Gazdar, YFLO Chairperson Ms. Ridhi Jain, GrowthForge Head Ms. Radhika Agarwal, team members Sravika Vadavalli and Kulpreet Marwaha attended the program.

The workshop featured a panel with speakers Ms. Sita Pallacholla (CEO, WE Hub) & Ms. Vinutha Rallapalli, Principal Consultant, Urban Innovation. Participants gained an in-depth understanding of WE Hub’s ecosystem, including its various programs and initiatives that support social impact and entrepreneurship.

Ms. Sita Pallacholla addressed several queries from the attendees, shedding light on WE Hub’s initiatives and its approach to fostering women-led entrepreneurship and innovation. The event was the hands-on Bullseye Framework Workshop, which helped attendees analyze and identify the most effective marketing channels for their businesses. Her session focused on different categories of marketing channels, customized to each participant’s business needs.

Hybrid & Emerging Channels were explored, emphasizing a mix of Paid, Earned, and Owned strategies for business growth. The Bullseye metaphor was used to guide participants toward discovering the most effective traction channel for their business growth. The five-step process discussed included:

• Brainstorm potential marketing channels.
• Rank them based on relevance and feasibility.
• Prioritize the most promising ones.
• Test selected channels to measure impact.
• Focus on what works best—then refine and repeat the process.