Chairperson Ludhiana Chapter -Ms Savita Aggarwal organized an Event “Explore Your potential And Lead “with a name that needs no introduction. A pioneer in the field of wedding exhibitions industry, KIran Sharma has been hugely instrumental in channelizing this unorganized sector. She started with the idea of bringing wedding trousseau solutions under one roof, thus giving a facelift to the couture industry of India. A recipient of many awards for her contribution to the field, Sharma is also actively involved with the FICCI Ladies Association.
She shared her story and inspired the members to achieve their dreams.
Some Excerpts from her Talk:-
In the year 1995, I started with only Jewellery Shows which was quite enticing for women, considering jewellery was taken not only as a splurge but also an investment. There wasn’t much of an excitement to the whole concept. In the year 2000 when my daughter passed from her college she got interested in working with me and that’s when she initiated the idea of introducing fashion & Style for the Wedding industry.
There were very limited renowned Fashion Designers in the industry to start with and it was like a boom for everyone. Fashion for exhibition got people visiting us in herds! Right from the visitors to exhibitors, all were very happy about the concept. Since then, there’s been no looking back. Healthy competition is very good because monopoly in the market restrains growth, for one’s self and industry both. I enjoy this work, in terms of the challenges it is offering us today. At my age, to be able to do show of this calibre, it’s only motivating!
At this moment, I feel it is the most difficult phase of this industry. Almost everyone who has some contacts is getting into organizing an exhibition. Whenever mushrooming comes, it also subsides in sometime. Of course, it affects the market financially but that doesn’t deter me. I would want to go slow and consistent at this time. Sustenance is the key. I would rather wait and watch the tide. Our biggest strength has been consistency over all these years.