WE in Ecommerce: Signing of MOU with Shopclues.com

Ficci Ladies Organisation signed an MOU with Clues Network Pvt. Ltd, Gurgaon (www.shopclues.com) for e-marketing of products of the beneficiaries of FLO. The MOU was signed, under the aegis of the WE in E-commerce Initiative.

The objective of this MoU is to provide beneficiaries of the FLO an online marketing platform, training, infrastructural support in data analytics and customer acquisition to help them get remunerative prices for their products and scale up their business.

India is the emerging eCommerce market in the region and women need to further encourage women to foray into this area. FLO objective is to economically empower women and E-commerce can directly connect women to the market, particularly under privileged women and in Non-Urban centres, which will significantly empower women.

FLO is working in this direction through the WE in eCommerce Initiative, with the objective to facilitate the process of women empowerment by providing them a digital platform to promote their businesses.