E-Commerce and Beyond for Craft and Artisans

FLO and Craft Stories Under the Mango Tree organised a webinar on ‘E-Commerce and Beyond for Craft and Artisans’. The outbreak of the pandemic has increased the demand for e-marketing especially of our indigenous craft which forms a valuable part of our rich heritage. The objective was to bring together a panel of experts and highlight and enable skilled artisans to sell directly to the Indian and global consumers and earn better.

The panel comprised of – Siva Devi Reddy, Founder & MD GoCoop India; Satish Upadhyay Head Marketing – Amazon India Marketplace; Latika Khosla, Founder Freedom Tree Design & Creative Dignity Volunteer and Itishree Sur, a weaver graduated to artisan entrepreneur. The session was moderated by Anjana Somany, Founder, Craft Stories Under the Mango Tree and Past President, FLO.