From Design to Delivery: A Visit to Good Earth Factory

FICCI Ladies Organisation organized a walk through the Good Earth Factory at Ballabgarh, Faridabad on December 5, 2017.

Established in 1996 with its first boutique at Kemps Corner, Mumbai, Good Earth set standards for stylish luxury retail across India for over two decades now. In January 2017, Good Earth celebrated 21 years of a design aesthetic that is crafted by hand, inspired by nature, and enchanted by history.

The visit provided a wonderful opportunity to witness behind the scenes functioning of the process of making the luxurious Good Earth products, which was hugely appreciated by the members. The members were privileged to be walked through the treasures of the luxury design space, through crockery, clothes, spa products, décor and lifestyle items.

An interaction with Anita Lal, Founder of Good Earth and her daughter Simran Lal, CEO of Good Earth was also organised. As successful women entrepreneur, Anita Lal is an icon of inspiration for women around the globe. She has also been also been an IWEC Awardee in 2009, selected by the FLO Jury.

Her daughter Simran Lal, the chief executive officer of Good Earth has added layers of branding, expansion and strategic collaborations, in the 15 years during which she has been chief executive of Good Earth.