Celebrate Creativity: Release of Women Artisans Craft Directory from 29 States & An Interactive Session with Anju Modi & Sanjay Garg

FICCI Ladies Organisation (FLO) released a Women Artisans Craft Directory in an event titled “Celebrate Creativity” on December 19, 2017 at FICCI, New Delhi. This Directory covers the 29 states of India and highlights the creative dexterity of more than 400 women along with their contact details.

The launch of the Directory took place in the presence of two eminent personalities – Sanjay Garg & Anju Modi, two designers and fashion entrepreneurs who understands the true potential of Handlooms & Handicrafts and its significant role in providing employment to a vast segment of craftsperson, thereby preserving the intangible heritage of our country.

Sanjay Garg is the Founder of Raw Mango, is a brand of contemporary Indian hand-woven textiles crafted using traditional techniques. The saris, fabrics and stoles from Raw Mango reflect the skills of the more than 450 craftspeople employed by them.

Anju Modi’s 25 years old label has evolved to become a revered and coveted designer brand. Besides deriving concepts from the cultural heritage, Anju Modi also contributes to the bank of textile reserves and ancient crafts.

FLO President, Vasvi Bharat Ram said, “The Handloom and handicraft sector showcases the country’s unique cultural mosaic and rich heritage. It also has the economic potential to strengthen livelihoods in a sustainable manner. However, a prime concern in this sector is that there is a dearth of information available on the artisans.”

“FLO believes in being thought leaders and change makers in every sphere, and one of our initiatives is to empower women entrepreneurs specifically at the grassroot level. The FLO Women Artisans Mapping Project endeavours to document the names and details of the women artisans in this sector and throw light on their untapped potential. We also hope to boost networking possibilities, thereby enhancing livelihood generation and entrepreneurship opportunities for women in this sector.”