Book Release: The Essential MSME Guide

Ms. Roshni Nadar Malhotra, Chairperson of HCL Technologies, unveiled the book “The Essential MSME Guide” on Saturday, September 14th, 2024, at an event organised by FLO Chennai. This practical handbook is designed to empower women entrepreneurs, providing them with the resources needed to start new business ventures and scale existing ones with confidence. The MSME Minister of Tamil Nadu, T.M. Anbarasan has given a foreword and released the book and has also lauded the efforts taken by FLO Chennai.

The “Essential MSME Guide” serves as a comprehensive resource for entrepreneurs, offering clear and accessible information on key areas such as business incorporation, MSME schemes, taxation, marketing strategies, funding, legal frameworks, and business development. With its step-by-step approach, the guide provides a lucid and practical roadmap for small and medium-sized business owners, giving them the tools to make informed decisions and build sustainable enterprises.

For startups, the guide simplifies the complex decisions involved in choosing the right business structure, understanding legal requirements, and registration processes, and leveraging government schemes. Its sections on marketing, branding, and digital strategies are particularly valuable for new businesses aiming to stand out in competitive markets. By offering insights on crafting a brand story and utilising digital platforms, the guide helps businesses build a brand that resonates with their target audience.

The book also explores government initiatives and schemes designed to support MSMEs, providing entrepreneurs with a powerful tool to access financial support and growth opportunities. Written in an easy-to-understand format, the guide ensures that business owners can make informed decisions at every stage of their entrepreneurial journey. More than just a manual, it is a toolkit that embodies innovation, determination, and resilience, essential for turning ideas into successful businesses.

The book’s contributors include Dr. Divya Abhishek, Chairperson of FLO Chennai; Ms. Priya Goutham, Head of the Startup Vertical; Ms. Veena Venkatramani, Treasurer, Ms. Keerthana Chandrashekar, Joint Treasurer; Ms. Subadhra Mylswamy, Head of the Legal Vertical; and Ms. Deepika Shyam, Member of the Startup Cell.

FLO Chennai has also collaborated with the Tamil Nadu Government through various initiatives like Tamil Nadu Start-Up, Tamil Nadu FAME, and Tamil Nadu Rise. These partnerships reflect a shared commitment to strengthening the entrepreneurial ecosystem by providing mentorship, access to government schemes, and practical support for MSMEs.

Impact: Over 200 attendees