AGOMONI

During the Durga Puja celebrations, FICCI FLO Kolkata undertook a significant initiative to honor Bengal's rich cultural heritage. Under the umbrella of the Textile and Handloom initiative, this emphasises FLO Kolkata’s exceptional craftsmanship and empowerment.

The event spotlighted the Jamdani weave, a form of textile art that has symbolised identity and change for the women of Bengal across centuries. Recognized by UNESCO in 2013 as an intangible cultural heritage, Jamdani is renowned for its intricate motifs woven directly on the loom—a technique with historical roots tracing back to the 3rd century BC as mentioned in Kautilya’s “Artha Shastra”.

As a tribute to the cultural significance of the Jamdani, the women of FICCI FLO Kolkata wore the Kora Khadi Jamdani saris, which were painstakingly crafted by women weavers from the village of Sobuj Palli. The choice of the Laal Paar Sari, traditionally associated with the worship of Maa Durga, holds deep cultural resonance, often referred to as “Matri” in local parlance, meaning “Mother Like.” This choice underscored the sari's symbolism of nurturing and empowerment, celebrating not only the festival but also the role of women as the bearers of tradition.

FLO Kolkata sought to serve as an ambassador for values such as identity, dignity, and empowerment by promoting the significance of the Jamdani weave. For the women of Sobuj Palli, weaving serves as more than just a livelihood—it is a source of dignity and self-reliance that extends into decision-making within their households and communities.

The event was a sccess as it was a tribute to these artisans, whose work represents a piece of history interwoven with the socio-economic fabric of Bengal.