A program on Communication & Popular Media

A program on Communication & Popular Media. We had on our panel, industry experts from India’s leading business conglomerates, Mr Rajiv Soni, Head of Marketing Communications, at Tata Steel, who provided an overview on the wider elements of communication with very interesting real live examples from media. Next on our panel is Mr Arup Ghosh, who has spent over a decade with ITC Limited, in Corporate Communications, and took us through an interactive session titled ‘BACHNA AE HASEENO, Why popular media is dangerous for you?’ It was a roaring session & helped understand communication as the real work of leadership.