Can Business Be an Agent of Change?

The prime objective of FICCI Ladies Organisation (FLO) is to empower women and promote women’s economic empowerment as a key enabler for growth. India’s GDP can increase from 16% to 60% simply by allowing women to participate in the economy on par with men. Startup’s, therefore are the key to creating employment and Dyuti a new business model, which we are about to launch today will generate employment for women in the jewellery industry which is otherwise dominated by men.

FLO’s business consultancy cell SWAYAM and its E-Commerce Initiative have achieved their objective in creating a product that shall enable women to work from home.

In her welcome address, FLO President Vinita Bimbhet said, “Mentorship and guidance is a tool that has the potential to help women entrepreneurs grow their businesses, and in some cases change their lives. The objective of SWAYAM is to link the right mentors to women entrepreneurs in 15 locations Pan India. DYUTI, under SWAYAM is a step further in this direction and will play an important role of connecting women entrepreneurs in the Jewellery Industry to the right service providers. The aim is to expedite the processes for women entrepreneurs, enhance employability as also to provide them with the right solutions at a reasonable cost.”

She added, that DYUTI is a multi-level marketing business model that aims creating and sustaining women entrepreneurs

The project has been conceptualised by Bela Badhalia, FLO Governing Body Member and Past Chairperson of FLO Jaipur Chapter. While introducing the concept Bela Badhalia said “ The word Dyuti, is synonymous with Goddess Laxmi and it is an exclusive business model that has been designed to create entrepreneurial opportunities for women who are successfully managing their households or jobs and want to earn some extra money”
On the occasion of the launch, as very interesting panel discussion on a very pertinent subject “Can Business be an Agent for Change?” was also organised. The eminent panelists were: Princess Diya Kumari, MLA Sawai Madhopur, Jaipur; Raveena Tandon, Actor, Producer, Columnist & former model and Kalyani Saha Chawla, Entrepreneur.