BIZDEV by Flo, Bhubaneswar: Exploring the collection of Orange Strings

FICCI FLO, Bhubaneswar organized an exclusive event titled “BIZDEV”: Exploring the collection of EVOLVE; featuring conversations with its founder Simantika Mohanty under the National Initiative – FLO Business Exchange Initiative.

OrangeString is an inspiring initiative that seeks to weave together the threads of tradition, culture, and modernity. It serves as a platform that not only showcases the richness of traditional weaving but also breathes new life into the art by adapting it to contemporary needs and tastes. The story of OrangeString is one of passion, creativity, and a deep commitment to preserving the cultural heritage while empowering artisans and creating sustainable livelihoods under the National Initiative – FLO BUSINESS EXCHANGE.

At the heart of OrangeString are the artisans—the skilled weavers who have inherited centuries-old techniques passed down through generations. The initiative recognizes the challenges faced by these artisans, including the decline in demand for handmade textiles and the threat posed by mass-produced alternatives.

OrangeString is committed to sustainability, both in terms of environmental impact and social responsibility. The initiative promotes the use of natural fibers, organic dyes, and eco-friendly production methods. By doing so, it ensures that the products are not only beautiful but also environmentally conscious. Additionally, OrangeString emphasizes fair trade practices, ensuring that artisans are paid fairly for their work and that the profits from sales are reinvested into the communities to support education, healthcare, and other social programs.

OrangeString is more than just a brand; it is a movement—a celebration of culture, craftsmanship, and community. Through its work, OrangeString is weaving a story that connects the past with the present, tradition with modernity, and artisans with consumers. It is a story of resilience, creativity, and the enduring beauty of handmade textiles. As OrangeString continues to grow, it will undoubtedly inspire others to value and support the art of weaving, ensuring that this rich cultural heritage is preserved for future generations.

Impact Numbers:

• 20 member visit