WEBINAR ON BRAND BUILDING THROUGH SOCIAL MEDIA

FICCI FLO, Bhubaneswar organized an exclusive online “WEBINAR”: Exploring the new ways of Brand Building through Social Media featuring Mrs. Nandini Agarwal, an accomplished Brand Development Manager, Content Brand Strategist, and Marketing Brand Consultant under the National Initiative – Skilling (Digital).

Brand building is the process of creating and strengthening a brand’s identity and perception in the market. It involves a combination of strategies and activities aimed at establishing a unique and positive image for a brand among its target audience.

Key elements of brand building include:
a. Brand Identity: Developing a distinctive logo, color scheme, tagline, and overall visual style that represents the brand.
b. Brand Positioning: Defining the brand's unique value proposition and positioning it in the market to stand out from competitors.
c. Consistency: Ensuring consistent messaging and visual presentation across all marketing channels and customer touchpoints.
d. Customer Experience: Delivering high-quality products or services and exceptional customer service to build trust and loyalty.
e. Storytelling: Creating a compelling brand story that resonates with the target audience and communicates the brand's mission, values, and vision.
f. Engagement: Actively engaging with customers through social media, content marketing, events, and other interactive platforms to build a strong community around the brand.
g. Reputation Management: Monitoring and managing the brand’s reputation by addressing customer feedback and maintaining a positive image in the public eye.

The fruitful session had 20 attendees who understood how to build their brand
names from scratch, particularly through social media.